![]() ![]() According to Elliot, the founders could not fit Ruth's name into the name of the company. They combined Matson's last name with Elliot's first name creating Mattel. They went into partnership with Harold "Matt" Matson. Ruth saw the potential for an entrepreneurial endeavor. Ruth Handler worked as the sales force for the new business, landing contracts with Douglas Aircraft Company and others. Ruth Handler suggested that he start doing this commercially and they began a furniture business. He decided to make their furniture out of two new types of plastics, Lucite and Plexiglas. Formation of Mattel Įlliot tried his hand at a hobby of furniture making. She married her high school boyfriend, Elliot Handler, and moved to Los Angeles in 1938, where she found work at Paramount. Handler was born Ruth Marianna Mosko in Denver, Colorado, to Polish-Jewish immigrants Jacob Moskowicz, a blacksmith, and Ida Moskowicz, née Rubenstein. The Handlers were forced to resign from Mattel in 1975 after the Securities and Exchange Commission investigated the company for falsifying financial documents. She is best known for inventing the Barbie doll in 1959, and being co-founder of toy manufacturer Mattel with her husband Elliot, as well as serving as the company's first president from 1945 to 1975. Ruth Marianna Handler ( née Mosko Novem– April 27, 2002) was an American businesswoman and inventor.
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